What’s In a Name? AVUCA MD

People talk about the “VUCA” world we live in. A world of Volatility, Uncertainty, Complexity, and Ambiguity. This idea is perhaps nowhere better represented than in medical care today. How many times have you had to change doctors recently because your insurance company no longer covers your physician? How do you even go about finding a specialist to help with a new medical problem, and how certain can you be that they will take your insurance? Have you tried to navigate a healthcare website to find a doctor? Complex doesn’t begin to describe it! If you’re a doctor, how many more times is your hospital or practice going to “restructure” your clinic so you can see more patients? What does the future of your practice look like? How will you continue to provide high quality medical care to your patients in this volatile and ambiguous world of healthcare?

The current way we provide healthcare is not sustainable. Patients are frustrated, often feeling like a number rather than someone in need of care. Doctors are experiencing physicians burnout at an alarming rate. We created AVUCA MD to turn the VUCA world on its head. By adding the Greek prefix “a” meaning “the opposite of, ” we developed our name. We ADAPT the way we help patients gather information as the world changes. We bring a VISION to the way healthcare can be delivered that allows patients to feel heard, valued, and empowered and enables doctors to rediscover their passion for medicine. We help patients UNDERSTAND their options for medical care. Through our coaching services, we help medical professionals gain CLARITY about their current practices, and help them create a vision for their future in medicine. Our corporate consultants help companies gather the needed expertise to integrate scientific breakthroughs into their service lines or products. In all of these ways, AVUCA MD is bringing ACCESSIBLE healthcare to the world.

AVUCA MD

We bring Adaptability where volatility exists.

We bring Vision where uncertainty exists.

We bring Understanding where complexity exists.

We bring Clarity where ambiguity exists.

We bring Accessible healthcare to the world.

AVUCA MD. Bringing light to a VUCA world.